What is Personal Shopping?

Personal shopping is often talked about, but what is it?

A personal shopper is a professional who advises their clients on what and where to buy. Though the definition of “personal shopper” on Wikipedia includes advice on range of items from furniture to online shopping, traditionally a personal shopper focuses on fashion and clothes. They tend to work with the general public, mainly using high street stores and available designer colections. In contrast, a stylist who will tend to work with celebrity clients and mainly use designer ranges and collections not yet available to the public (i.e. a season early).

Large department stores are increasingly employing staff internally to act as a personal shopper, though they will normally work on commission and will only advise on clothes in that store, as a result the client is unlikely to get the range or independence of a freelance personal shopper. Honest opinions are also often a compromise with the sales targets are looming.

Prices for independent personal shopping range from £50 to £100 per hour.

Chameleon Fridays

~ by 585 on July 6, 2008.