H&M to produce a new organic range

H&M is now moving into the “Organic” market, and is increasing its efforts to produce clothes made from ethical sources. These clothes are due to be launched across their department stores in Autumn 2009.

The retailer has also announced it will incorporate other organic materials such as recycled wool and polyester. “We are now using organic cotton in all departments,” said H&M Head of Design, Ann-Sofie Johansson.

In the same month Stella McCartney has released her own organic range exclusively at Harvey Nichols.

Chameleon Fridays

~ by 585 on July 6, 2008.