Designer: Giorgio Armani

Giorgio Armani was in Northern Italy, in a small town called, Piacenza, on 11 July 1934.

Giorgio started his fashion career working for Nino Cerruti (not to be confused with Nina Cerruti the popular perfume line) in 1961, another Italian fashion house, before he left to set up on his own in 1970.

On to 1974 and aged 40 Georgio, and his partner Sergio Galeotti, founded the powerhouse label Armarni. The house of Armani is best known for their clean, tailored lines and effortlessly stylish clothes.

The Company itself now has several different lines to furthur cement the brand in our conciousness, ranging from the accessible mobile phones and jeans through to the more luxurious hotels and cafes.

The company currently turn over $1.5 billion and Giorgio Armarni is reported to have a personal fortune of over $5 billion.

Armani Privè

This is Armani’s haute couture line. These clothes are all tailor made, and are not available in store.

Giorgio Armani

This is Armani’s signature label, is only available from 75 stores wordwide, and is the most expensive Armani label (with the exception of the Prive clothing line above).

Armani Collezioni

This is a high-end fashion line, it is only available in Armarni shops. It is sometimes referred to as a Armani’s “balck label”.

Emporio Armani

This clothing range is aimed at a younger market, and is also cheaper than the previous lines.

Armani Exchange

This line is for younger customer, like Emporio Armani, but features an urban style with T-Shirts, Jeans, and sports coats. This line is sometimes referred to as A|X

Armani Jeans

This line of clothes is the cheapest and most accesible line that Armani produce, again aimed at the youthful urban market. This range is mainly made up of denim products and is available in department stores across the world.

Armani Junior

This is a relatively exclusive line aimed at children. It can only be purchased in 15 worldwide boutiques.

Chameleon Fridays

~ by 585 on July 6, 2008.